Success Highlights:
- Defined a strong brand identity for Coabe to include their Vision, Mission, Brand Promise, Brand Story, Brand Values and Brand Messaging.
- Refined their logo, brand colours and typography.
- Created their brand guidelines.
The Issue:
Coabe launched as a beauty accessories brand, with a range of brushes over six years ago. The business grew organically, and they have reached a decision to expand the brand through introducing skincare and cosmetics. Whilst the brand had grown organically, they had never addressed their brand identity, and before growing across categories, they wanted to ensure they had a defined direction for the future look and feel of the brand.
Our Approach & Results:
- We deep dived into the ethos of the brand, their customers and their vision through
conducting a SWOT analysis for the brand. - We reviewed their competitors, their product range, pricing and positioning.
- We created their Vision, Mission, Brand Promise, Brand Story, Brand Values and Brand Messaging.
- We refined their logo, introduced a new suite of brand colours and typography, and
we provided direction on how to play this out across their website, social media and
marketing materials. - This was then packaged up into their brand guidelines.
Working with Bespoke Advantage
Bespoke Advantage is a London based international beauty brand consultancy. We are a team of experts, associates and business partners specialising in supporting our clients – award-winning entrepreneurs, well established beauty and wellness businesses, retailers, investors, trade bodies and embassies – in developing and growing their brands across the beauty and wellness marketplace. If you are looking to launch a beauty or wellness brand or you are looking for support in expanding your brand across markets, GET IN TOUCH.
