Developing a Functional Drinks Brand

Slim Lilly, curbing your appetite and supporting health weight management: ‘Slim Lilly is an award-winning range of functional drinks developed by an award-winning slimming Doctor, with the benefit of curbing the appetite through harnessing the benefits of Konjac fibre. Konjac is a renowned Japanese superfood that stimulates the stomach to produce natural GLP-1 whilst also fuelling the growth of healthy colonic microbiome.’
The team behind Slim Lilly won the prestigious InnovateUK award 2022 and approached Bespoke Advantage to support them in developing their brand.

Success Highlights:
• Developed a clearly defined brand strategy for Slim Lilly
• Created their brand identity, brand messaging and brand story
• Designed their branding

• Bespoke Advantage continue to support the development of the brand including overseeing their PR

Our Approach & Results:
We worked together to refine Slim Lilly’s brand strategy, establish their pricing, and the naming of the brand. We designed their packaging and Brand Messaging supported by market research through a global market research company. As a brand management company, we managed the marketing of the brand, and supported the development of the brand –  providing our input into their Kickstarter campaign, Amazon and third-party market research companies including Tryit, who conducted market research across 10 000 consumers to gain insights on the brand, and Visionary who conducted a Gap Analysis with leading supermarkets, to ensure product market fit and pricing.

Working with Bespoke Advantage
Bespoke Advantage is a London based international beauty brand consultancy. We are a team of experts, associates and business partners specialising in supporting our clients – award-winning entrepreneurs, well established beauty and wellness businesses, retailers, investors, trade bodies and embassies – in developing and growing their brands across the beauty and wellness marketplace. If you are looking to launch a beauty or wellness brand or you are looking for support in expanding your brand across markets, GET IN TOUCH.

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Strategic Beauty. Global Expertise.

Bespoke Advantage is an international beauty brand consultancy. We support you with translating your blue sky thinking into reality. From brand identity and visual language to product development and go-to-market strategies we provide you with a seamless, turnkey service.
We are proud to work alongside a diverse portfolio of clients across the globe—from the Middle East, Asia, Africa, Australia, North America, and Europe – including visionary entrepreneurs, multi-award-winning brands, investors, retailers, trade bodies, and embassies.

By partnering with us you will come to realise that we shine a global lens on every brand we collaborate with, and our insights are underpinned by creativity, commerciality and deep industry expertise.

If you’re ready to build something remarkable, get in touch, we would love to hear from you.

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