Success Highlights:
• Defined the Brand Identity for Petra to include their Vision, Mission, Brand Values, Brand Story, Brand Promise and Brand Messaging.
• Designed a brand book that succinctly presents the brand to internal and external parties, including photographers, videographers, web developers, advertising agencies, retailers and landlords, ensuring consistency of branding across all touch points.
If you would like to discuss how we can support you with developing and growing your brand across the marketplace, GET IN TOUCH, we would love to hear from you.
The Issue:
Founded in the UK launched in Dubai, Petra is a pioneering premium, skincare brand, offering a diverse range of products formulated with the exceptional properties of Dead Sea Minerals, renowned for restoring skin health.
In 2012 Petra opened their first location in Dubai Marina Mall and has continued to grow exponentially across multiple locations in shopping malls across Dubai, with the support of over 50 expert skincare specialists.
Petra had a strong vision for their brand but needed support with refining the look and feel of their brand, and with crafting their brand identity, as they continued their trajectory growth across the UAE and other markets.
Our Approach & Results:
• We started by deep diving into the ethos of the brand, their customers and their vision.
• We reviewed their competitors, their product range, pricing and positioning.
• We created their Brand Identity.
• We presented them with six concepts for the look and feel of their brand book before agreeing upon one direction which we continued to refine as their new Brand Identity.
• This was packaged up succinctly into a smart brand book, that conveyed their values, messaging, story, product range and fixtures, to be shared with future landlords as they expanded into retail outlets.
Working with Bespoke Advantage
Bespoke Advantage is a London based international beauty brand consultancy. We are a team of experts, associates and business partners specialising in supporting our clients – award-winning entrepreneurs, well established beauty and wellness businesses, retailers, investors, trade bodies and embassies – in developing and growing their brands across the beauty and wellness marketplace. If you are looking to launch a beauty or wellness brand or you are looking for support in expanding your brand across markets, GET IN TOUCH.
