Welcome to our Beauty & Wellness Industry Report. This is a snapshot of the major shifts that have shaped the sector in Q1 of 2026.
Q1 2026 reflected a UK beauty industry that continues to grow, but with a clear shift in how brands are scaling. Digitally native beauty brands are moving more deliberately into physical retail, using it to reinforce brand identity and customer experience rather than simply drive distribution. At the same time, consumers are becoming more selective, with stronger demand for clinically backed, wellness-led, and premium-positioned brands. Overall, growth is increasingly being driven by differentiation, structure, and the ability to scale consistently across channels.
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