Developing a beauty brand can be extremely exciting not to mention very profitable, providing you with many advantages.
* You can launch your brand as a single product in a single category in a single market
* You can extend your brand into a range of products, into other categories, into multiple markets
* You can sell your brand online directly to consumers through your own website
* You can sell your brand online via other e-commerce websites
* You can sell your brand online via marketplaces
* You can open up a retail shop or a chain of retail shops
* You can sell your brand via other retailers – or travel retail – in your local market and globally
* You can license your brand name and extend you brand into other sectors
* You can sell your brand onto investors
A beauty brand is not something you develop on a whim. It requires careful thought and consideration, as well as financial planning each step of the way. Without a clear process and system in place, it can be a daunting process. We understand the countless decisions that go into planning exactly what you want and the importance of having a clear plan in place from the moment you start creating your brand.
We exist to help you to bring your brand to life. We apply a structured process to every brand we create that walks you through what you need to do from ‘concept to launch’ and through our agency, consultancy services and workshops, we will show you how to do this too. From concept creation, to strategy, product development, marketing, buying, sourcing, brand extensions and brand relaunches we are here to ensure that your journey is an enjoyable one.
Niching has far reaching implications across your company. It provides your business with a distinct point of view, a distinct way of working and a distinct solution. It helps you with the development of your product strategy. Whether you are creating a brand for the first time, refreshing your brand or extending your brand, we will inspire you with ideas and solutions which suit you best, carving out your niche in the marketplace.
We will discuss the process from ‘concept to shelf’ with you and help you to develop a financial budget, to put your mind at ease.
STRATEGY, PROCESSES, SYSTEMS
Start with the end in mind. Now that you are inspired and you have a clear idea in mind of what you want to achieve, it’s time to start planning your product range, packaging, design and formulations. This requires putting clear processes and systems in place from the start, incredibly important to ensuring you create what you have in mind.
Every brand has a story and a brand personality, something that makes them unique. This takes time to build, and needs to be done step by step, piece by piece, day by day, online and offline within your industry and your niche. What makes you different and why should customers buy your products? We will work with you to create this.
Having developed products across categories working with leading chemists, packaging companies, graphic designers across Europe, US and Asia we can help you to develop your product range. You can outsource this to us, or we can work alongside you, training and developing your team along the way.
BRAND IDENTITY AND MARKETING
Branding and your marketing campaigns need to consider the look, feel and ingredients within your products, the claims you would like to make and the stories you are going to share to sell these products. Whilst people buy a product based on the brand delivering their promise, initially they are attracted to the product because of the way the product looks. Packaging, POS material, the way the product is merchandised in-store, your advertising, website and social media are incredibly important facets to building the strength of your brand.
How does your brand compare to your competitors? Is it consistent and impactful? You can completely transform your brand by addressing your design, marketing and packaging without having to redevelop it from scratch.
Perhaps you launched with 1 product in 1 market, this has sold well, now you would like to extend your brand. What categories should you extend this into?
Are you a start-up, business owner, established company looking for expertise and resources to develop your beauty brand? We will create a bespoke solution for you based on your needs and budget.
BRAND CREATION WORKSHOPS
Perhaps you have a great idea in mind, but need help and advice on how to go about developing and executing your ideas? We offer personalised 1-2-1 workshops, delivered over the course of a day in London, to help you to pull together your ideas into a clear strategy.
Are you new to the industry and looking to work 1-2-1 with a company to take you through the process? Get in touch to find out more!
Bespoke Advantage was founded to work with clients like you to bring your creative ideas to life, drawing upon our proven 6-step signature process applied by leading brands and our little black book of industry experts. We hope you enjoy our articles, case studies sharing previous work providing you with insight on how to solve similar problems and our videos.
Sign up to our mailing list for insider tips and notifications on upcoming workshops and events and follow us online. We hope through doing so you feel inspired to turn your ideas into reality and if you need any help in doing so, get in touch, we would love to hear from you!
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet is one of the best people I have ever worked with in my career. She fully understands the whole process of product development, supply chain and marketing. Janet has in-depth experience of toiletries and international retailing. I would recommend her to any company or client.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘I highly recommend Bespoke Advantage to business owners across the beauty, spa and wellness industry. Janet has been a fantastic support to my business. Through her in-depth knowledge of the beauty industry she has provided me with strategies specifically tailored to my business needs, to help me to grow my business across the marketplace’.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Janet is extremely professional, knowledgeable and thorough, an expert of her field. This shone through from our first conversation, which instinctively led me to want to work with Bespoke Advantage. As a new skincare brand the expertise of Bespoke Advantage has been invaluable.’
‘Janet, absolutely fantastic to meet you today. Thoroughly enjoyed The Beauty Workshop. You definitely excel in your area and beyond.’
‘We have been really pleased to work with Janet. Through her 6-Month online coaching program she showed us exactly what we needed to do each step of the way. Really look forward to having future opportunities to work together.’
‘Many thanks again for all the help, support and words of encouragement, as I said before, best and most sensible thing I’ve done in developing my beauty ideas is to engage with you!’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’
‘Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clear strategy in place, with a distinctive brand message that enables us to articulate our brand to retailers and to journalists.’