The Beauty Launch Pod Show shares insights, know-how and advice from industry experts on how to develop a successful beauty business.
Janet interviews beauty brands, retailers and experts across the beauty industry. She delves into the details of how changing trends have influenced the way in which people shop and discusses what it takes to make an impact in this sector.
In this podcast we cover marketing, product development and retail as well as how mindset, positive psychology and your health and fitness are critically important to building a successful business. We aim to educate, inspire, and showcase people who are doing incredible things across the industry.
Through sharing experiences and stories of how people go about launching their beauty brands and how retailers are adapting to accommodate the changes in the marketplace, we can help those on a similar path make things happen. This week we are talking to Mark Sproston, the man behind crafting the art of a perfect shave.
Mark is the founder of The Shavedoctor, a men’s grooming brand based in London. Mark is also a world leading shave expert, a male grooming expert, an industry voice and an educational trainer as well as the CEO of the Shavedoctor Shaving Company.
Mark launched the Shavedoctor Professional Training Schools in 2007 in the UK, and has subsequently rolled them out into Greece, Russia and the Netherlands.
The Shavedoctor is a high performing range of professional shaving products that are free from parabens and are retailed by over 4 000 barbers around the world today.
He is a regular expert contributor to Mens Health magazine, Mens Fitness magazine, FHM, GQ and he has also made appearances on national TV and Radio.
Listen in as Mark shares
How he set up The Male Grooming company in 2000 and TheShaveDoctor in 2007
How he has worked with beauty therapists, leading dermatologist and chemists to create products with formulations that allow the skin to recover more quickly after a shave
How through his training schools, they have shaved over 60 000 men in the past 11 years’ and based on insights gained developed their product range to deliver the best ingredients and performance
How their strategy to success has been a combination of developing the right products, and training and educating their consumers through their website, social media channels, training schools and barbers resulting in them rolling out their brand across Europe, into South Korea and now India
The importance of creating your personal brand to stand out in the industry
You can follow Mark and The ShaveDoctor on their
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet is one of the best people I have ever worked with in my career. She fully understands the whole process of product development, supply chain and marketing. Janet has in-depth experience of toiletries and international retailing. I would recommend her to any company or client.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘I highly recommend Bespoke Advantage to business owners across the beauty, spa and wellness industry. Janet has been a fantastic support to my business. Through her in-depth knowledge of the beauty industry she has provided me with strategies specifically tailored to my business needs, to help me to grow my business across the marketplace’.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Janet is extremely professional, knowledgeable and thorough, an expert of her field. This shone through from our first conversation, which instinctively led me to want to work with Bespoke Advantage. As a new skincare brand the expertise of Bespoke Advantage has been invaluable.’
‘Janet, absolutely fantastic to meet you today. Thoroughly enjoyed The Beauty Workshop. You definitely excel in your area and beyond.’
‘We have been really pleased to work with Janet. Through her 6-Month online coaching program she showed us exactly what we needed to do each step of the way. Really look forward to having future opportunities to work together.’
‘Many thanks again for all the help, support and words of encouragement, as I said before, best and most sensible thing I’ve done in developing my beauty ideas is to engage with you!’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’
‘Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clear strategy in place, with a distinctive brand message that enables us to articulate our brand to retailers and to journalists.’