The Beauty Launch Pod Show shares insights, know-how and advice from industry experts on how to develop a successful beauty business.
Janet interviews beauty brands, retailers and experts across the beauty industry. She delves into the details of how changing trends have influenced the way in which people shop and discusses what it takes to make an impact in this sector.
In this podcast we cover marketing, product development and retail as well as how mindset, positive psychology and your health and fitness are critically important to building a successful business. We aim to educate, inspire, and showcase people who are doing incredible things across the industry.
Through sharing experiences and stories of how people go about launching their beauty brands and how retailers are adapting to accommodate the changes in the marketplace, we can help those on a similar path make things happen.
What do you do when you arrive in Dubai, check into your hotel and want to be pampered? Well most of us would book in for an appointment at the hotel spa. But not all of us. Some people would prefer to fly in their own beauty therapists to deliver their treatments throughout their holiday. Janet speaks with Charlie McCorry, the founder of Perfect10, who has created a business that makes this possible.
Perfect10 was one of the first mobile beauty companies to be founded in the UK, launching in 2011. Following its success Charlie then launched Black Label, an elite division of Perfect10, offering a 24-hour beauty service to to clients across the world, with men accounting for 65 percent of their membership. Most recently Charlie has launched Yacht by Black Label, which specifically provides therapists to clients aboard their yachts, also offering a 24-hour on demand beauty service.
Charlie is also the ambassador for Essie, the nail brand, along with being a presenter on QVC. As a business Perfect10 collaborates with many brands including Jimmy Choo and Rolls Royce.
Listen in as Charlie shares
* How she went from being a franchisee owner of Urban Retreats in Harrods to launching Perfect10.
* How she built her vision of creating a luxury spa experience in the privacy of your home, or hotel, into the business it is today.
* The importance of networking to building a business, and how in the early days through attending networking events, knocking on doors and through word of moth, she grew her business from a team of 2 to a database of over 100 000 customers.
* How through Perfect10 you can have a dedicated team of beauty therapists on hand to attend to your beauty needs wherever you are in the world.
* If you would like to sail around the world on a yacht, and have a team of beauty therapists on hand travelling with you, this can also be arranged.
We hope you have found our website a source of inspiration. We love partnering up with visionary entrepreneurs, organisations, retailers, spas and salons like you to develop new brands or to reposition existing businesses.
As a brand management company we draw upon strategic insights, creative thinking, commerciality and years of experience in branding, product development, retail and travel retail to help you to develop and grow your business.
We build marketing strategies, conceptualise brand identities and visual elements, create products, develop online and offline marketing campaigns, social media and PR to help you to engage with your ideal customers – whether you are selling direct-to-consumer or through bricks and mortar.
We work with you to develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure, neatly packaged up to deliver you commercial results.
Over the years we have worked with a diverse portfolio of businesses – here’s a snapshot. If you would like to discuss your business with us, get in touch, we would love to hear from you.
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet is one of the best people I have ever worked with in my career. She fully understands the whole process of product development, supply chain and marketing. Janet has in-depth experience of toiletries and international retailing. I would recommend her to any company or client.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘I highly recommend Bespoke Advantage to business owners across the beauty, spa and wellness industry. Janet has been a fantastic support to my business. Through her in-depth knowledge of the beauty industry she has provided me with strategies specifically tailored to my business needs, to help me to grow my business across the marketplace’.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Janet is extremely professional, knowledgeable and thorough, an expert of her field. This shone through from our first conversation, which instinctively led me to want to work with Bespoke Advantage. As a new skincare brand the expertise of Bespoke Advantage has been invaluable.’
‘Janet, absolutely fantastic to meet you today. Thoroughly enjoyed The Beauty Workshop. You definitely excel in your area and beyond.’
‘We have been really pleased to work with Janet. Through her 6-Month online coaching program she showed us exactly what we needed to do each step of the way. Really look forward to having future opportunities to work together.’
‘Many thanks again for all the help, support and words of encouragement, as I said before, best and most sensible thing I’ve done in developing my beauty ideas is to engage with you!’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’
‘Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clear strategy in place, with a distinctive brand message that enables us to articulate our brand to retailers and to journalists.’