Rebranding your beauty brand can be an exciting undertaking. It provides you with an opportunity to refresh your image, strengthen your market positioning, boost your reach, or improve your bottom line.
But when is the right time to implement these changes and how drastic does a rebrand need to be? Your sales may have slowed down, you may find it difficult to stand out, you may need to revisit your marketing strategy or to align to your target audience’s values and needs. Your existing brand strategy and marketing materials may be exceptional, but if your efforts have failed to meaningfully align with your target audience, you won’t identify any tangible differences.
Are you looking for support with rebranding your beauty brand? Wondering what needs to change? We have worked with numerous clients on their rebranding. We can help you.
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‘Pop up started yesterday with everyone raving about how nice our branding/packaging looks!’ Founder, Skincare Brand
We have worked with start-ups, to retailers and luxury brands based internationally, here’s a taster of some of our work. READ MORE IN OUR CASE STUDIES
They launched as a beauty accessories brand, with a range of brushes over six years ago. The business grew organically, and they reached a decision to expand the brand through introducing skincare and cosmetics. Whilst the brand had grown organically, they had never addressed their brand identity
Petra had a strong vision for their brand but needed support with refining the look and feel of their brand, and with crafting their brand identity, as they continued their trajectory growth across the UAE and other markets.
Zawadi means ‘gift’ in Swahili. They are a natural skincare brand based on African ingredients with a collection of products that target eczema, rashes, and hyperpigmentation.