This Privacy Information explains how we use your personal data: how it is collected, how it is held, and how it is processed. It also explains your rights under the law relating to your personal data.
What is personal data?
Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.
Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.
Information that we gather
We may collect some or all of the following personal data (this may vary according to your relationship with us):
Your rights
1. Your right to be informed
Information about us:
We are: Bespoke Advantage.
The person responsible for managing all the data held by the company is the managing director, Janet Milner-Walker who can be contacted by email on request@thebespokeadvantage.com should you have any problems regarding your rights.
As a business that sell to businesses and members of the public, there are a number of lawful reasons that we may hold information about an individual. An individual is someone not classed as either a Limited Company, Limited Liability Partnership, a PLC, a Community Interest Company or Charity. There are predominantly three reasons we do this;
Hold enough data to allow us to have a business relationship
To transact our business and hold sufficient data for us to be able to process orders and deliver services on those orders.
To send, with consent, promotional marketing emails with respect to our products and services that we think may be of interest to you. We gather consent in a number of ways including asking the question over the phone when taking orders in that way, and seeking affirmative confirmation of your consent on our website when you place an online enquiry.
By law, we must retain this information for as long as one of those three lawful reasons continues to be applicable. If we do not have your permission to send emails, and we have not transacted an order with you for a period of six years, then we delete the personal information from our systems.
If at any time you wish to withdraw your consent or make a complaint about our handling of personal data then you can:
Email: request@thebespokeadvantage.com
Emerald40 Ltd, t/a Bespoke Advantage, company number 09361144, VAT number 201723947 whose registered office is at Suite 229 Unit B 63-66 Hatton Garden, London, England, EC1N 8LE
We will remove that consent or contact you with respect to your complaint within one month of receiving your request.
2. Your right of access
If you wish to know what data we store about you, check that it is correct, or ensure that it is being used lawfully, then you may email us or write to and we will provide you with the data that we hold about you in the same format in which you made the request.
We will do this within one month, unless the request is complex, or we have too many requests to deal with, in which case we will respond to you within one month and explain the reason for the delay.
3. Your right to rectification
Should you believe the information we hold about you to be incorrect then you can email or write to us at the address above to let us know and we will correct it. We will always endeavor do this within one month.
4. Your right of removal
GDPR gives you the right under certain circumstances for any company that holds data about you or that is yours to be deleted. You may request that we remove the information which we hold about you (also known as your right to be forgotten). You may request this if you believe that we no longer need the information for which it was originally lawfully collected, or that you have withdrawn or never gave your consent for us to use the data for marketing purposes.
In order to comply with your request we may stop providing you with our services; alternately, you may want to wait until we have finished providing you services and then we will remove your data as you requested.
5. Your right to restrict
Under the GDPR in certain circumstances you also have the right to restrict the data that is being held. You may ask us to restrict the processing of your personal information if you think it is inaccurate, you object to the processing, or you wish us to retain the information past the point at which we would normally remove it as you wish to establish or defend a legal claim.
6. Your right to data portability
You may request a copy of the data that we hold about you in a specific format (such as a Word file or an Excel spreadsheet).
We will provide this free of charge within one month of the request, unless the request is complex at which point we will contact you to discuss the request.
7. Your right to object
GDPR under certain circumstances also gives you the right to object to the data that is being held about you. Should you object to our handling of your data in the areas of direct marketing, processing orders, or for any other reason then you can inform us of your objection by emailing or writing to us.
If we agree with your objection then we will restrict the processing of your data within one month.
8. Your rights relating to automated decision making and profiling
We do not currently use your data in this way.
CHANGES TO THIS PRIVACY NOTICE
Any changes we make to our privacy notice in the future will be posted on this page. Please check back frequently to see any updates or changes to our privacy notice.
We hope you have found our website a source of inspiration. We love partnering up with visionary entrepreneurs, organisations, retailers, spas and salons like you to develop new brands or to reposition existing businesses.
As a brand management company we draw upon strategic insights, creative thinking, commerciality and years of experience in branding, product development, retail and travel retail to help you to develop and grow your business.
We build marketing strategies, conceptualise brand identities and visual elements, create products, develop online and offline marketing campaigns, social media and PR to help you to engage with your ideal customers – whether you are selling direct-to-consumer or through bricks and mortar.
We work with you to develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure, neatly packaged up to deliver you commercial results.
Over the years we have worked with a diverse portfolio of businesses – here’s a snapshot. If you would like to discuss your business with us, get in touch, we would love to hear from you.
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet is one of the best people I have ever worked with in my career. She fully understands the whole process of product development, supply chain and marketing. Janet has in-depth experience of toiletries and international retailing. I would recommend her to any company or client.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘I highly recommend Bespoke Advantage to business owners across the beauty, spa and wellness industry. Janet has been a fantastic support to my business. Through her in-depth knowledge of the beauty industry she has provided me with strategies specifically tailored to my business needs, to help me to grow my business across the marketplace’.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Janet is extremely professional, knowledgeable and thorough, an expert of her field. This shone through from our first conversation, which instinctively led me to want to work with Bespoke Advantage. As a new skincare brand the expertise of Bespoke Advantage has been invaluable.’
‘Janet, absolutely fantastic to meet you today. Thoroughly enjoyed The Beauty Workshop. You definitely excel in your area and beyond.’
‘We have been really pleased to work with Janet. Through her 6-Month online coaching program she showed us exactly what we needed to do each step of the way. Really look forward to having future opportunities to work together.’
‘Many thanks again for all the help, support and words of encouragement, as I said before, best and most sensible thing I’ve done in developing my beauty ideas is to engage with you!’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’
‘Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clear strategy in place, with a distinctive brand message that enables us to articulate our brand to retailers and to journalists.’