Do you have a great idea for creating your brand in the beauty or wellness space but you don’t know how to develop your product?
The global natural and organic beauty market was worth US$11.5 billion in 2018. It is forecast to grow more than double this figure by 2025, reaching an estimated US$23.6 billion by the close of 2025, growing at a CAGR of 9.4% between 2019-2025.
It’s exciting to see new entrepreneurs entering this space, with some great innovations in mind, in the UK, and internationally. Entrepreneurs, starting out from the very beginning with a launch of one or two products, to well-established companies likes spas, salons, and retailers are identifying opportunities to grow their business through launching new brands.
One of the most important steps to take, before developing a new product or brand, it to create a clear strategy. Building a brand takes time and requires an investment – you need to carefully consider what products you are going to create, and how you are going to sell your products and what marketing you need to do.
There are a few elementary ingredients that go into building a beauty brand – from packaging, to formulations, developing a strong marketing strategy, social media, content strategy, PR and sales. Having a great product that delivers upon its promise is of little consequence if you haven’t budgeted to invest money in growing your brand.
If this all sounds a bit daunting and you don’t know where to begin, we can help you with this. We have developed products across categories for start-ups and well-established business, working with leading chemists, packaging companies, graphic designers across Europe, US, and Asia.
We apply a structured process to every brand we create that walks you through what you need to do from ‘concept to launch’ and through our agency, consultancy services and workshops, we will show you how to do this too. Get in touch today.
Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘I highly recommend Bespoke Advantage to business owners across the beauty, spa and wellness industry. Janet has been a fantastic support to my business. Through her in-depth knowledge of the beauty industry she has provided me with strategies specifically tailored to my business needs, to help me to grow my business across the marketplace’.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Janet is extremely professional, knowledgeable and thorough, an expert of her field. This shone through from our first conversation, which instinctively led me to want to work with Bespoke Advantage. As a new skincare brand the expertise of Bespoke Advantage has been invaluable.’
‘Janet, absolutely fantastic to meet you today. Thoroughly enjoyed The Beauty Workshop. You definitely excel in your area and beyond.’
‘We have been really pleased to work with Janet. Through her 6-Month online coaching program she showed us exactly what we needed to do each step of the way. Really look forward to having future opportunities to work together.’
‘Many thanks again for all the help, support and words of encouragement, as I said before, best and most sensible thing I’ve done in developing my beauty ideas is to engage with you!’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’