Your beauty brand identity requires consideration for your logo, colours, font types, brand guidelines before you design your packaging. Every brand needs a brand identity. What does this mean? Think of your brand as you would a person – every brand has a ‘persona’ – what is the persona for your beauty brand?
An identity is a set of tools or elements used by a company to create a brand image. A brand image is a customers’ perception of the brand consisting of various associations related to it and memories about interacting with it. An identity and its elements stem from a company’s mission, brand value proposition, long-term goals, competitive position on the market, and relevance to the values and interests of your target audience. These factors have a foundational nature and, in the branding process, describe what a company wants to communicate.
A strong identity needs to work for your internal team (e.g., brand ambassadors, content creators) and the people who will interact with it (e.g., customers). We have worked with clients from pre-start-ups to well-established companies and understand the importance of developing a strong brand identity.
Do you need help with creating your beauty brand identity? We can help you.
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‘It looks amazing! No further comments from me!’ Founder, Wellness Brand