ABOUT MIND & BODEE
Nazia is the founder of Mind & Bodee, she has a background in the beauty industry and is passionate about following a healthy diet and lifestyle. She launched Mind & Bodee to introduce small, family run brands from Australia, the US and Canada, to the UK marketplace.
All brands must comply with the following criteria
– Developing a clearly defined brand strategy for Mind and Bodee.
– Creating their brand identity and designing their marketing materials.
– Building a practical new website – from their look and feel to crafting their copy and brand story.
– Content marketing and PR.
Mind and Bodee is a health and wellbeing business promoting products that benefit gut health, and inner and outer beauty. Caring for your wellbeing from the inside out makes a significant difference to your daily lifestyle. They seek out innovative brands from small family run businesses, bringing these to the hearts and minds of UK consumers nationwide. They had a clear vision for their brand but did not know how to achieve this and approached Bespoke Advantage to help them in creating their brand strategy and brand identity.
OUR APPROACH AND RESULTS
We started by gaining a clear understanding of Mind & Bodee’s vision. The founder’s personal story of overcoming health related concerns and COVID-19 led her to founding a business in the wellness industry. We developed their brand strategy by researching current and future trends , conducting a competitor analysis and a SWOT analysis of the wellness sector to gain an indepth understanding of the marketplace.
BRANDING AND BRAND IDENTITY
We developed their brand messaging, created their brand identity, and designed the look and feel of the brand, which was executed across their website, social media platforms and marketing assets. It’s the brand identity and personality that appeals to the consumer, so bold colours were kept consistent across all touchpoints of the brand. We created their brand presentation and retail pack to introduce the business to retailers and their marketing materials to showcase their brand at events and tradeshows.
WEBSITE AND SOCIAL MEDIA
We built a contemporary website for the brand – from designing the look and feel, to crafting their copy and their brand story – this unveils their wellness products from innovative brands across the globe and how they positively benefit your health and immunity. We created their content marketing and PR strategy, across Facebook and Instagram.
NEED HELP WITH DEVELOPING YOUR BRAND?
If you would like to discuss how we can work with you to develop a new brand in the beauty industry or to extend or rebrand your business, or you need help with sales and distribution, GET IN TOUCH, we would love to discuss this with you.
‘Thrilled to be working with Bespoke Advantage. They have already done some great things for Hollywood Browzer Beauty in the very short time we’ve been working together. Looking forward to the future!’
‘Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clear strategy in place, with a distinctive brand message that enables us to articulate our brand to retailers and to journalists.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Janet is extremely professional, knowledgeable and thorough, an expert of her field. This shone through from our first conversation, which instinctively led me to want to work with Bespoke Advantage. As a new skincare brand the expertise of Bespoke Advantage has been invaluable.’
‘Janet, absolutely fantastic to meet you today. Thoroughly enjoyed The Beauty Workshop. You definitely excel in your area and beyond.’
‘Many thanks again for all the help, support and words of encouragement, as I said before, best and most sensible thing I’ve done in developing my beauty ideas is to engage with you!’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’