ABOUT MIND & BODEE
Nazia is the founder of Mind & Bodee, she has a background in the beauty industry and is passionate about following a healthy diet and lifestyle. She launched Mind & Bodee to introduce small, family run brands from Australia, the US and Canada, to the UK marketplace.
All brands must comply with the following criteria
KEY DELIVERABLES
– Developing a clearly defined brand strategy for Mind and Bodee.
– Creating their brand identity and designing their marketing materials.
– Building their website – from their look and feel to crafting their copy and brand story.
– Content marketing and PR.
THE ISSUE
Mind and Bodee is a health and wellbeing business promoting products that benefit gut health, and inner and outer beauty. Caring for your wellbeing from the inside out makes a significant difference to your daily lifestyle. They seek out innovative brands from small family run businesses, bringing these to the hearts and minds of UK consumers nationwide. They had a clear vision for their brand but did not know how to achieve this and approached Bespoke Advantage to help them in creating their brand strategy and brand identity.
OUR APPROACH AND RESULTS
BRAND STRATEGY
We started by gaining a clear understanding of Mind & Bodee’s vision. The founder’s personal story of overcoming health related concerns and COVID-19 led her to founding a business in the wellness industry. We developed their brand strategy by researching current and future trends , conducting a competitor analysis and a SWOT analysis of the wellness sector to gain an indepth understanding of the marketplace.
BRANDING AND BRAND IDENTITY
We developed their brand messaging, created their brand identity, and designed the look and feel of the brand, which was executed across their website, social media platforms and marketing assets. It’s the brand identity and personality that appeals to the consumer, so bold colours were kept consistent across all touchpoints of the brand. We created their brand presentation and retail pack to introduce the business to retailers and their marketing materials to showcase their brand at events and tradeshows.
WEBSITE AND SOCIAL MEDIA
We built their website – from designing the look and feel, to crafting their copy and their brand story – this unveils their wellness products from innovative brands across the globe and how they positively benefit your health and immunity. We created their content marketing and PR strategy, across Facebook and Instagram.
NEED HELP WITH DEVELOPING YOUR BRAND?
If you would like to discuss how we can work with you to develop and grow your brand in the marketplace, GET IN TOUCH, we would love to hear from you.
We love partnering up with award-winning beauty and wellness brands, well-established companies, retailers, investors, trade bodies to bring your ideas to life. With over 60 years combined experience in building brands we know what it takes.
As a beauty brand consultancy, we support you in taking your business to the next level through strategy, brand management, product development. Introducing our 3 C’s – we draw upon years of Clarity, Creativity, Commerciality to deliver your results. We design brand identities and visual elements, create products, develop go-to-market strategies to help you to engage with your ideal customers. We work with you to develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure, neatly packaged up to deliver you commercial results.
We work with clients based in different corners of the world – from the UK, to Africa, Sri Lanka, Australia, the Middle East and across Europe. Over the years we have worked with a diverse portfolio of businesses – here’s a snapshot. If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’