If you’re looking to start or grow a beauty business, this is the event for you! Join inspiring retail buyers, entrepreneurs and experts from the beauty industry for this one-day extravaganza
WHO IS THIS FOR?
Exchange events put in you in touch with large brand buyers looking for products just like yours. You’ll hear advice from a variety of entrepreneurs who have been there and done it plus experts in topics such as sales, marketing and PR for your beauty business.
Feel free to bring samples of your products to the showcase, but please note there’s limited space and it’s on a first-come, first-served basis. Attendees, buyers and journalists can view your products during the breaks. Please note Enterprise Nation is not liable for the safety and security of your products.
Pitch your products to buyers live on-stage
A great opportunity to meet buyers, pitch to them directly and showcase your products. Brands that have pitched at a Beauty Exchange event in past years have gone onto the shelves of Selfridges, Planet Organic, Ocado and more, so make sure you make the most of this opportunity! Applications will open soon.
What will I learn at the event?
How to prove there’s a market for your product
Scaling up from kitchen table to professional manufacturing
Top marketing and packaging advice
How to best approach buyers
How to build your beauty brand
How to leverage social media and digital channels to sell your products
How to take advantage of your personal brand
9am: Registration and showcase area set up
9:25: Welcome by Enterprise Nation and General Assembly
9:30: Sell more by unleashing the power of your personal brand, by Rachel Whittaker from Indie Beauty Matters.
Rachel will explain 5 tried and tested strategies to confidently unleash your personal brand and use it to seriously increase brand awareness and grow your sales. With 20 years experience, Rachel heads up the Fierce Founders Academy, a community designed to provide creative entrepreneurs with strategies, tools and confidence to up-level their personal brand.
10am: How I made it: Marco Benito Pagliuca from Benito Brow Bar
Marco was a pioneering male nail technician in the early 90s and pioneered the brow bar concept with Benito Brow Bar, helping him with Professional Beauty Nail Salon in 2003 and 2004. He believes there is another revolution on its way and he intends to be at the front shouting the loudest, whilst exploring new trends, concepts and opportunities.
10:30: Let your packaging do the talking
Nancy Poller is the Founder of Aligned Design Co, a design studio that works with founders to create intentional, authentic brand identities. Nancy has worked in design for 15 years: creating brands, designing packaging and building websites, and is a self-confessed beauty addict.
11am: Coffee break: Mingle with fellow entrepreneurs and look at the samples on display
11:30: Attracting a buyer’s attention: how to approach retailers and build a brand they can’t say no to, with Wizz Selvey.
Wizz helps brands to scale in a competitive market by identifying growth opportunities via brand positioning and current trends. As previous Head of Beauty at Selfridges, 15 years in the industry have provided experience across brands at all stages.
12pm: Building a Purposeful Business in the Beauty Industry, with Janet Milner-Walker from Bespoke Advantage.
What was previously seen as challenges to smaller indie beauty brands in the past, can now be turned into your opportunities for success. Janet will share six key steps to consider when developing your beauty business – your products and formulations are naturally imperative to your success – however of equal importance is your ability to establish long-term relationships with your customers founded on trust. One not to be missed!
12:30: Show Me The Money!
A panel talk of beauty entrepreneurs and an ICAEW Chartered Accountant will share advice on raising and managing funds.
Emma Thornton, TRUE Skincare
1pm: Lunch break
Lunch is on us! Enjoy a light lunch whilst networking with fellow event attendees as well as expert advisers. And don’t forget to have a look at the showcase area.
2pm: Leveraging social media to increase sales
Caroline Sumners, Facebook #SheMeansBusiness trainer, will be providing tips on how you can build your business online, reach new audiences and generate more sales.
2:30: How to market your beauty brand
3pm: Meet the Buyer
Listen to the top advice from buyers in the food & drink industry and learn how to get your products noticed. Buyers to be confirmed very shortly, watch this space!
3:30: Live Pitching to Buyers
We’ll be opening applications to pitch live on stage very soon – stay tuned!
4pm: Celebratory drinks and networking
4:30pm: Close of event
‘Thrilled to be working with Bespoke Advantage. They have already done some great things for Hollywood Browzer Beauty in the very short time we’ve been working together. Looking forward to the future!’
‘Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clear strategy in place, with a distinctive brand message that enables us to articulate our brand to retailers and to journalists.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Janet is extremely professional, knowledgeable and thorough, an expert of her field. This shone through from our first conversation, which instinctively led me to want to work with Bespoke Advantage. As a new skincare brand the expertise of Bespoke Advantage has been invaluable.’
‘I highly recommend Bespoke Advantage to business owners across the beauty, spa and wellness industry. Janet has been a fantastic support to my business. Through her in-depth knowledge of the beauty industry she has provided me with strategies specifically tailored to my business needs, to help me to grow my business across the marketplace’.
‘Janet, absolutely fantastic to meet you today. Thoroughly enjoyed The Beauty Workshop. You definitely excel in your area and beyond.’
‘Many thanks again for all the help, support and words of encouragement, as I said before, best and most sensible thing I’ve done in developing my beauty ideas is to engage with you!’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’