Our BeautytoLife Program

Online Accelerator Programme You may have a great idea for launching a beauty brand but don’t know where to start or what to do. Launching your business can be incredibly exciting but equally daunting, expensive, risky and difficult to carry through with on your own, particularly when you have never done this before. With so […]
Beauty and Wellness Trends shaping 2024

The beauty and wellness industry is ever evolving, with new innovations popping up across social media on a daily basis. Regardless of how frequently brands launch new products, consumers happily adopt those they love, fuelled by the latest videos on TikTok, YouTube and Instagram. But how do you know which trends consumers are going to […]
A Speaker for your Events

South African born Janet Milner-Walker is the founder of Bespoke Advantage, a brand management company specialising in the beauty, spa and wellness industry. She has an MA in Strategic Marketing from Kingston University and has worked across the beauty industry in the UK, Dubai and South Africa for blue-chip beauty, luxury goods companies and retailers […]
The Latest in UK Beauty Retail

Wondering what is happening in the UK beauty retail landscape? Looking for new opportunities for expanding your brand? Well, there is a lot happening in the UK beauty retail landscape! So, we have decided to run this webinar, to share more on this as you plan your strategy for 2024! UK retail has changed significantly […]
UK Market Entry for your Beauty Brand

As we close 2023, we will be running a number of webinars, to support you in planning for 2024. In our first webinar, we will be sharing more on how to approach market entry for the UK beauty market. When entering a new market, it is important to understand how to position and price your […]
Expert Beauty Team for your Business

Are you looking to develop a product line that celebrates the heritage of your spa, hotel or company? Perhaps this is something you have never done before, and you are looking for an expert team to support you? Have you already developed a successful brand, but you are now looking to explore how to grow […]
How AI is redefining strategies for beauty brands

Join us for an eye-opening session on how AI is revolutionising beauty marketing, from smarter campaign targeting to hyper-personalised customer journeys. AI is rewriting the beauty marketing playbook. Janet Milner-Walker, founder of Bespoke Advantage, will share what’s changing across the UK beauty retail landscape, and how innovation meets customer experience. Joining her is the team […]
The Wellness Roundup

Wellness is on everyone’s radar this year and there is lots to talk about! Whether you are building a brand in the wellness space or you’re simply looking for a little inspiration on how to grow within this space, considering the latest wellness trends can be a great place to start. In this webinar we […]
What’s Happening in Haircare

Everyone loves a good hair day and it’s even more apparent now! From Tik Tok to Instagram and when walking into your salon, everyone is completely obsessed with caring for their hair – from scalp care, to oiling your hair with ayurvedic oils to taking hair supplements, there is something for everyone. So, we have […]
Exploring the next best thing in fragrance

What is it about a smell that transports you to another time or place? A whiff of soft lavender, maybe, that brings back memories of Paris, or the fragrance of white lilies in full bloom that marks the middle of spring. It’s interesting how deeply a smell can become combined with our sense of self. […]