KEY DELIVERABLES
Amy Anzel approached us to support her in expanding Hollywood Browzer across the marketplace.
‘Thrilled to be working with Bespoke Advantage. They have already done some great things for Hollywood Browzer Beauty in the very short time we’ve been working together. Looking forward to the future!’
AMY ANZEL, FOUNDER, HOLLYWOOD BROWZER BEAUTY
ABOUT
As a former actress, founder and creator of Hollywood Browzer Beauty, Amy Anzel, spent hours in makeup trailers and backstage dressing rooms around the world and was constantly exposed to the tips and tricks of various makeup artists and Hollywood celebrities. The concept behind Hollywood Browzer Beauty was based on one of the celebrity favourites that Amy discovered during this time.
Amy created Hollywood Browzer Beauty to give everyone the chance to experience the same pain-free hair removal, eyebrow shaping, and glowing skin models and celebrities were privy too when Hollywood makeup artists were working on them.
Dermaplaning the skin, or removing the peach fuzz and dead skin cells, before applying makeup, was a little trick that many Hollywood makeup artists would use to prep the skin of their clients to achieve a flawless makeup application. Just like an artist works on a clean canvas, so does a makeup artist. Therefore, removing facial hair and dead skin cells to create this ‘clean canvas’, is an important step.
Hollywood Browzer Beauty is a multi-functional beauty tool that shapes your eyebrows and instantly removes unwanted hair on your face and body whilst also exfoliating your skin at the same time with no pain, redness, or irritation. By eliminating facial hair and dead skin cells from your face with this tool, a smooth canvas is created which makes it far easier to achieve a beautiful finish.
OUR APPROACH
We have well-established relationships from pharmacy to online retailers, department stores, grocer, and travel retail. A beauty accessories range is a great product range that lends itself well to different retail verticals in the marketplace. Within a matter of weeks, we have already listed the brand in a fashion retailer, as well as received interest from several online, fashion, specialised beauty and department stores.
NEED HELP WITH YOUR SALES STRATEGY?
We work on a retained basis with UK and international brands as their country manager. If you are looking for support in getting your brand to market, get in touch to discuss how we can support you.
We love partnering up with award-winning beauty and wellness brands, well-established companies, retailers, investors, trade bodies to bring your ideas to life. With over 60 years combined experience in building brands we know what it takes.
As a beauty brand consultancy, we support you in taking your business to the next level through strategy, brand management, product development. Introducing our 3 C’s – we draw upon years of Clarity, Creativity, Commerciality to deliver your results. We design brand identities and visual elements, create products, develop go-to-market strategies to help you to engage with your ideal customers. We work with you to develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure, neatly packaged up to deliver you commercial results.
We work with clients based in different corners of the world – from the UK, to Africa, Sri Lanka, Australia, the Middle East and across Europe. Over the years we have worked with a diverse portfolio of businesses – here’s a snapshot. If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’