Content is key to positioning your brand – from your tone of voice, to your messaging, brand values and brand personality. It is critical to ensure that this is consistent across all touch points. We support our clients in perfecting this one and offline.
PRESS RELEASE COPY WRITING Aimed at attracting media attention and communicating your brand’s updates effectively. We craft impactful press releases that engage your audience and convey key messages, helping you stand out from the crowd through
Engaging Headlines: Captivating headlines that attract journalists and readers.
Concise Messaging: Succinct releases focusing on key newsworthy elements.
SEO Optimisation: Relevant keywords to enhance online visibility.
Targeted Distribution: Tailored content for specific media outlets to maximise coverage.
BLOG SERVICES WRITING We enhance your brand’s authority, captivate your audience, and improve SEO. We create informative content that fosters engagement and positions you as a thought leader in your industry.
Relevant Topics: Researching trending topics for fresh content.
Brand Voice Consistency: Aligning posts with your brand’s tone for cohesion.
Call-to-Action Integration: Encouraging reader engagement and driving traffic.
Shareable Content: Designed for easy sharing on social media.
WEBSITE CONTENT CREATION Designed to articulate your brand’s values and offerings effectively, our services enhance user experience and improve SEO, ensuring your website serves as a strong first point of contact for both journalists and consumers.
Compelling Copy: Engaging writing highlighting your brand’s strengths.
User-Friendly Structure: Logically organised content for enhanced user experience.
SEO Best Practices: Implementing strategies to improve search rankings.
Ongoing Support: Content updates to keep your site current and relevant.
Working with Bespoke Advantage
Bespoke Advantage is a London based international beauty brand consultancy. We are a team of experts, associates and business partners specialising in supporting our clients – award-winning entrepreneurs, well established beauty and wellness businesses, retailers, investors, trade bodies and embassies – in developing and growing their brands across the beauty and wellness marketplace. If you are looking to launch a beauty or wellness brand or you are looking for support in expanding your brand across markets, GET IN TOUCH.