We have all heard about the ‘Big Idea’ and ‘Concept Creation is Key’ in business. With so many products in the marketplace, it is crucial that you have a distinctive point of difference.
This Idea differentiates your brand and enables your customers to choose your brand as The Brand for them. If you are staring at a blank screen pondering on how to come up with your winning idea, here are a few pointers to get started.
Having a niche provides your business with a competitive advantage. It provides a distinct point of view, a distinct way of working and a distinct solution. It helps you with the development of your product strategy. Whether you are creating a brand for the first time, refreshing your brand, or extending your brand, we are here to inspire your thinking and to help you in creating your USP. Get in touch to discuss how we can help you
Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.