Concept creation | The Bespoke Advantage

Concept Creation

We have all heard about the importance of having a ‘Big Idea’. With so many products in the marketplace, it is crucial that you have a distinctive point of difference. This Idea differentiates your brand and enables your customers to choose your brand as The Brand for them. If you are staring at a blank screen pondering on how to come up with your winning idea, here are a few pointers to get started.

  1. Most people think your idea needs to be original. Well this isn’t true, there are already countless businesses in existence, so it is very unlikely that your idea is going to be completely original.  Instead look at what is already out there and think of how you can improve upon it.
  2. It is important to be relevant, and as so much has changed, the way in which we conduct business has also changed. So rather than reinvent an idea, look at conducting an existing business in a different way – take it from retail into an online version.
  3. Seek to solve a problem, look at your daily life and habits, there are plenty of problems that need to be solved. The best business ideas are based on solving real problems.
  4. List the features and benefits that are unique about your product or service. Always do your research and compare yourself with your direct competitors. Identify what sets you apart from everybody else.
  5. A strong brand identity helps you in establishing your brand personality, and with creating a distinctive tone of voice, which is shared across your brand assets.

Having a niche provides your business with a competitive advantage. It provides a distinct point of view, a distinct way of working and a distinct solution. It supports the development of your product strategy. Read our Case Studies on brands we have worked with to develop their brand strategy, brand identity and their product range.

Whether you are creating a brand for the first time, refreshing your brand, or extending your brand, we are here to inspire your thinking and to help you in identifying your USP. If you are looking for support in developing a brand in the beauty or wellness industry or you have an existing brand and you are looking to reposition this,  we would love to hear from you. As a beauty brand management company, we work with our clients to develop their brands from ‘concept to shelf’. We are proud to announce the launch of our new beauty business programme called BeautytoLife® – if you are interested in learning how to develop a brand, and would like to join a group of like-minded entrepreneurs and our founder Janet Milner-Walker – through our new eLearning programme, get in touch. 

concept creation using a colour pallet or a mood board to get the look and feel correct.