Rebranding an African Skincare Brand
“The pop up started yesterday with everyone raving about how nice our branding and packaging looks. Thank you so much to the Bespoke Advantage team – the rebrand has totally transformed the look and feel of the products. Very happy that I made the decision to seek professional help.” – Bee, Founder. Success Highlights: Rebranding of an African […]
Exporting Australian Beauty Brands
We were delighted to win a tender to work with the Department of Trade and Investment Queensland (TIQ) to provide their trade ministers, and beauty and wellness brands with in-depth market related knowledge of the beauty and wellness industry in the UK. We designed an online webinar on the UK beauty sector, the trends driving […]
Achieving growth through market expansion
We are delighted to announce our relationship with the world’s leading Ayurvedic brand – Spa Ceylon Ayurveda Wellness. Ayurvedic is a holistic healing system, which in Sanskrit means “the science of life,” and is based on the premise that optimal health and wellness depends upon balancing our mind, body, and soul. It is about slowing down, ‘less is more’ […]
UK Market-Entry for Australian Indie Sun care Brand
Success Highlights: • Created a market-entry strategy for the UK, Europe, Middle East, and travel retail. • Introduced the brand to leading retailers and travel retailers across these markets. • Consulted on best practices for each market. “As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. […]
Market-Entry into UK and Europe, for Ayurvedic Beauty Brand
Success Highlights: Developing a market-entry strategy for a leading Ayurvedic brand recognised globally in the holistic and wellness category, for the UK and Europe. The Issues The brand had already entered the market via a franchisee model and had opened over 100 stores globally. Despite entering the UK market, the brand wasn’t building brand exposure, […]
An Investment Deck for a Hair Stylist to Hollywood Stars
Success Highlights: Developed an investment deck for a hair artist to Hollywood stars, for investment to develop his hair care brand. Market research of the premium global hair care market. Competitor analysis of the global hair care market. Determining the pricing, positioning, and margins of his hair care range. Finalising the mission and vision statement, […]
Developing A Unisex Fragrance Brand
Success Highlights: Developing a luxury fragrance brand inspired by Moldova The Issue: Five Seasons Parfums is a handcrafted, unisex fragrance brand, inspired by notes reminiscent of each season in Moldova – Spring, Summer, Autumn, Winter, and those days when we experience all four seasons in a single day. Designed by a husband-and-wife team, who have embarked […]
Develop a brand book for Middle Eastern Skincare brand
Success Highlights: • Defined the Brand Identity for Petra to include their Vision, Mission, Brand Values, Brand Story, Brand Promise and Brand Messaging. • Designed a brand book that succinctly presents the brand to internal and external parties, including photographers, videographers, web developers, advertising agencies, retailers and landlords, ensuring consistency of branding across all touch […]
Developing Beauty Brand Identity for an Acessories Brand
Success Highlights: Defined a strong brand identity for Coabe to include their Vision, Mission, Brand Promise, Brand Story, Brand Values and Brand Messaging. Refined their logo, brand colours and typography. Created their brand guidelines. The Issue: Coabe launched as a beauty accessories brand, with a range of brushes over six years ago. The business grew […]
Celebrating Innovation at Cosmoprof Worldwide Bologna with GO-Biz California
We’re back from Cosmoprof Bologna and what a whirlwind of a week it has been! We had an incredible time attending the 56th edition of the show this week and it was a true pleasure to connect with so many inspiring people and witness the innovation that’s shaping the future of beauty and wellness. Our […]