GCC Market Entry for Beauty Brands – Go-Biz California
Over the past four months, we’ve had the pleasure of working with California Governor’s Office of Business and Economic Development (GO-Biz) and with eight well-established Californian beauty brands, to deliver a training programme focused on how to enter the GCC beauty sector. From fragrance to skincare and haircare, it’s been exciting to collaborate with brands […]
Building a Home Fragrance Brand
About Bogique We have been working on the development of a new home fragrance brand called Bogique – this is a sophisticated home fragrance brand founded by two entrepreneurs from the Netherlands. Not coming from a beauty background, they decided to engage Bespoke Advantage to guide them through the development of their brand. Our Approach […]
Rebranding a Successful Nail Care Brand
Success Highlights: Defined a strong brand identity for Magpie to include their Vision, Mission, Brand Promise, Brand Story, Brand Values and Brand Messaging. Refined their logo, brand colours and typography. Created their brand guidelines. The Issue: Magpie is a leading nailcare brand for the professional market. Over the past ten years the business has grown […]
Building a Buying Strategy for Travel Retail
’Janet has a wealth of experience across retail, buying and marketing combined with broad sector knowledge of beauty, luxury goods and fashion. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying strategy and quality control process that was presented and signed off at […]
Repositioning of a Heritage Beauty Brand
‘Janet is one of the best people I have ever worked with in my career. She fully understands the whole process of product development, supply chain and marketing. She is quick to understand the issues involved and resolve them with ease. Janet is a great leader and has in-depth experience of toiletries and international retailing. […]
Developing Beauty Brands for M&S
‘Janet is a very experienced professional in the beauty industry. Level headed with clear vision, direction and the ability to drive business forward. Janet has excellent beauty market knowledge, gives clear direction of travel for design and pricing structure. Janet led the teams through a complete product design change showing clear direction and advising on […]
Launch of Harvey Nichols Dubai
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’ General Manager, Areej & Harvey Nichols, Al Tayer Group SUCCESS HIGHLIGHTS Led […]
Launching an Indie Skincare Brand
“Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clear strategy in place, with a distinctive brand message that enables us to articulate our brand to retailers and to journalists.” “There is a strong synergy between our website and our marketing, and our website is now integrated into […]
Creating a Supplement Brand with Simone Thomas Wellness
‘‘From the initial product, to creating beautiful packaging, everything has been seamless. Last year apart from all the press awards we won, we also featured in lots of magazines and newspapers, and we have a 5-star rating on TrustPilot.’’ – Simone Thomas. Simone Thomas is a multi-award-winning entrepreneur, the founder of Simone Thomas Salons, a […]
What to consider when exporting your brand
The beauty and wellness industry is a growing marketplace, with boundaries blurring between health, beauty, and wellbeing. There has never been a more apt time than ‘Beauty starts from within’. Over the past few years, we have seen the emergence of new growth categories including ‘at home spa and salon’, along with an interest in […]