Building a Buying Strategy for Travel Retail
’Janet has a wealth of experience across retail, buying and marketing combined with broad sector knowledge of beauty, luxury goods and fashion. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying strategy and quality control process that was presented and signed off at […]
Repositioning of a Heritage Beauty Brand
‘Janet is one of the best people I have ever worked with in my career. She fully understands the whole process of product development, supply chain and marketing. She is quick to understand the issues involved and resolve them with ease. Janet is a great leader and has in-depth experience of toiletries and international retailing. […]
Developing Beauty Brands for M&S
‘Janet is a very experienced professional in the beauty industry. Level headed with clear vision, direction and the ability to drive business forward. Janet has excellent beauty market knowledge, gives clear direction of travel for design and pricing structure. Janet led the teams through a complete product design change showing clear direction and advising on […]
Launch of Harvey Nichols Dubai
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’ General Manager, Areej & Harvey Nichols, Al Tayer Group SUCCESS HIGHLIGHTSLed Buying […]
Launching an Indie Skincare Brand
“Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clearstrategy in place, with a distinctive brand message that enables us to articulate our brand to retailers andto journalists.” “There is a strong synergy between our website and our marketing, and our website is now integrated intoour warehousing and […]
Creating a Supplement Brand with Simone Thomas Wellness
‘‘From the initial product, to creating beautiful packaging, everything has been seamless. Last year apart from all the press awards we won, we also featured in lots of magazines and newspapers, and we have a 5-star rating on TrustPilot.’’ – Simone Thomas. Simone Thomas is a multi-award-winning entrepreneur, the founder of Simone Thomas Salons, a […]
What to consider when exporting your brand
The beauty and wellness industry is a growing marketplace, with boundaries blurring between health, beauty, and wellbeing. There has never been a more apt time than ‘Beauty starts from within’. Over the past few years, we have seen the emergence of new growth categories including ‘at home spa and salon’, along with an interest in […]
Rebranding an African Skincare Brand
“The pop up started yesterday with everyone raving about how nice our branding and packaging looks. Thank you so much to the Bespoke Advantage team – the rebrand has totally transformed the look and feel of the products. Very happy that I made the decision to seek professional help.” – Bee, Founder. Success Highlights:Rebranding of an African Skincare […]
Exporting Australian Beauty Brands
We were delighted to win a tender to work with the Department of Trade and Investment Queensland (TIQ) to provide their trade ministers, and beauty and wellness brands with in-depth market related knowledge of the beauty and wellness industry in the UK. We designed an online webinar on the UK beauty sector, the trends driving […]
Achieving growth through market expansion
We are delighted to announce our relationship with the world’s leading Ayurvedic brand – Spa Ceylon Ayurveda Wellness. Ayurvedic is a holistic healing system, which in Sanskrit means “the science of life,” and is based on the premise that optimal health and wellness depends upon balancing our mind, body, and soul. It is about slowing down, ‘less is more’ […]