A traditional approach to education
Building a career in the beauty industry, can lead to great success. Is this something you aspire to do?
Did you know that the average person spends 90 000 hours at work over a lifetime? That is a significant amount of time, particularly if you are unfortunate enough to choose the wrong career path. How many of us actually know what our future selves want us to be at the age of eighteen, and how many of us have pursued a career only to find ourselves very disappointed after a few years, realising that we made the wrong choice? Recent research from Totaljobs found that 89% of UK workers were looking for a new job in 2021. And they didn’t just look for a slight change in location or role – 45% of workers said they wanted to completely change sectors.
In the UK there has been significant uproar about the increasing costs of university fees, with many wondering whether it is truly worth it. University education is a form of structured higher or further education that leads to the award of an academic qualification. Traditionally this has been valued as a ‘safe’ and ‘valuable’ way to securing your future career.
With universities costing up to a whopping £9,250 per year for UK based students (not to mention how much this is for international students) and with the average university degree being a minimum of three years commitment, it comes as no surprise that we are carefully considering whether to continue with pursuing a university education. The average graduate debt – tuition compounded by maintenance costs and high rates of interest – stands at more than £50,000 for a three-year degree. After the maintenance grant was scrapped in 2016, many students have struggled to manage financially during term time.
What are the alternatives?
Over the past few years, there has been an increasing interest in online learning. Not surprising considering eLearning programmes can be completed faster than in-person courses, conveniently accessed online regardless of where you are based in the world, and can be cheaper than traditional university degrees, particularly in the UK and US. Even employers are recognising the validity of certificates from expert providers, as opposed to only favouring university degrees.
Online courses supplement education, whilst enabling you to gain new knowledge and expand your skillset – all from the comfort of your home. With a plethora of high-quality courses and apprenticeships on the market you no longer must go to university to pursue your dream career unless of course you are invested in becoming a dentist, doctor, engineer, or lawyer.
Becoming an entrepreneur
If you have a great idea, an entrepreneurial flare, and the determination to succeed, becoming an entrepreneur may be the answer for you. And you can set up your own business in so many different industries. There are numerous other means to becoming a successful entrepreneur. Many of us are resorting to apprenticeships, alongside studying through eLearning or distance learning so that you can earn whilst you learn. As an apprentice you can gain industry related experience whilst catapulting your career ahead of those in full-time education with your costs covered by your employer and the government.
Another sector that has experienced significant growth over the past two years has been the global beauty industry. According to Statista, this is valued at $395.7 billion in 2022, driven by an increasing demand for skincare, ‘at-home spa and salon’ products and haircare. Time spent at home, and without the ability to frequent spas and salons, has seen consumers investing in their beauty, health, and wellbeing and becoming far more aware of reducing stress levels, improving their quality of sleep, being mindful of their mental health and what makes them happy.
Come and join Beautytolife
To support the growth of innovative new indie beauty and wellness businesses, Bespoke Advantage has recently launched BeautytoLife®, a new beauty accelerator programme. The BeautytoLife® ePlan is an intensive introduction to transforming your ideas for a beauty and wellness brand, from ideation to products and brands. This is taught online through group masterclasses, supported by videos, PDF’s, templates, and coaching and accountability calls, taking you from ‘concept to shelf.’
If you have a great idea, or perhaps you have already started building your brand, and you need support to move forward, our new eLearning programme can support you in building your business in the beauty and wellness industry. You need to be committed to seeing this through and excited about joining a group of like-minded people online, over the next three months who will hold you accountable to making this happen.
Interested? Get in touch to discuss how this could work for you. Our next programme starts in January 2023.
‘Thrilled to be working with Bespoke Advantage. They have already done some great things for Hollywood Browzer Beauty in the very short time we’ve been working together. Looking forward to the future!’
‘Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clear strategy in place, with a distinctive brand message that enables us to articulate our brand to retailers and to journalists.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Janet is extremely professional, knowledgeable and thorough, an expert of her field. This shone through from our first conversation, which instinctively led me to want to work with Bespoke Advantage. As a new skincare brand the expertise of Bespoke Advantage has been invaluable.’
‘I highly recommend Bespoke Advantage to business owners across the beauty, spa and wellness industry. Janet has been a fantastic support to my business. Through her in-depth knowledge of the beauty industry she has provided me with strategies specifically tailored to my business needs, to help me to grow my business across the marketplace’.
‘Janet, absolutely fantastic to meet you today. Thoroughly enjoyed The Beauty Workshop. You definitely excel in your area and beyond.’
‘Many thanks again for all the help, support and words of encouragement, as I said before, best and most sensible thing I’ve done in developing my beauty ideas is to engage with you!’
‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’