‘Our new Beauty Accelerator has been designed to inspire and empower you to make your vision your reality. This takes you through how to build a brand from ‘concept to shelf’, we are joined by inspired business owners from different corners of the world who are developing brands from the comfort of their homes. This has been based on years of experience in developing and launching brands to market, and we can’t wait to get started!’ Janet Milner-Walker, Founder, Bespoke Advantage
Did you know that the average person will spend roughly 90,000 hours at work over a lifetime? Given how much time we dedicate to building our careers, it’s obvious that our careers were the first things we considered changing when Covid dawned upon us. As days turned to weeks, and weeks extended into months and years, we had a lot of time on our hands to consider what makes us happy. For many of us Covid was the catalyst to making drastic lifestyle changes, starting with our careers.
Recent research from Totaljobs found that nearly 89% of UK workers were looking for a new job in 2021. And they didn’t just look for a slight change in location or role – 45% of workers said they wanted to completely change sectors. But how do you change careers whilst still working full-time? Many people have been turning to eLearning, which has seen a significant increase in demand, across sectors, over the past two years. eLearning programs can be completed faster than in-person courses, not surprising considering how much more time we are all spending online. Even employers are recognising the validity of certificates from expert providers, as opposed to only favouring university degrees.
Another sector that has experienced significant growth over the past two years has been the global beauty industry. According to Statista, this is valued at $395.7 billion in 2022, driven by an increasing demand for skincare, ‘at-home spa and salon’ products and haircare. Time spent at home, and without the ability to frequent spas and salons, has seen consumers investing in their beauty, health, and wellbeing.
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’ Bridgette, Founding Member, Trainer & Consultant and Beauty Entrepreneur
To support the growth of innovative new indie beauty and wellness businesses, Bespoke Advantage has launched BeautytoLife®. The is an accelerator program for brands within the beauty and wellness space, taught online through group masterclasses, supported by videos, PDF’s, template. Led by the team at Bespoke Advantage, and by Janet Milner-Walker together with a team of expert guest businesses.
With so much free information available online, you may question why you need to join a beauty accelerator program.
Come and join our beauty accelerator progratarting January 2023. If this sounds like the support you have been looking for all along, get in touch – www.beautytoLife®.
We love partnering up with award-winning beauty and wellness brands, well-established companies, retailers, investors, trade bodies to bring your ideas to life. With over 60 years combined experience in building brands we know what it takes.
As a beauty brand consultancy, we support you in taking your business to the next level through strategy, brand management, product development. Introducing our 3 C’s – we draw upon years of Clarity, Creativity, Commerciality to deliver your results. We design brand identities and visual elements, create products, develop go-to-market strategies to help you to engage with your ideal customers. We work with you to develop a comprehensive strategy for your business by understanding your vision (and the marketplace) and then delving into the details to create order and structure, neatly packaged up to deliver you commercial results.
We work with clients based in different corners of the world – from the UK, to Africa, Sri Lanka, Australia, the Middle East and across Europe. Over the years we have worked with a diverse portfolio of businesses – here’s a snapshot. If you would like to discuss your ideas with us, get in touch, we would love to hear from you.
‘As a Queensland-based company, we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our export goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key decision-makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’
‘With the assistance of TIQ, we engaged Bespoke Advantage to help us enter the highly competitive but lucrative UK market. During the last few months Janet and her team have worked diligently to introduce and expose Perfect Potion to buyers and retailers we would never have been able to reach being based in Australia.’
‘Janet has a wealth of experience across retail, buying and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’
‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’
‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’
‘Absolutely fantastic course. Condensed learning from Janet, an expert in developing beauty brands. Also, valuable introductions to expert professionals, in the Masterclass sessions. In 12 weeks, you will learn from Janet, what would take years to learn by yourself. A very worthwhile investment’